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Intelligent Interviewing: How to Conduct an Interview Like a Skilled Professional

Tuesday, March 14, 2023 -
6:30pm to 8:00pm

Join us virtually or in person at Lucky Lab on SE Hawthorne for our March IIBA Portland Metro Chapter Hybrid Event Sponsored by APEX

We aim to provide attendees with a sense of comfort, choice and control in an environment conducive to listening and engagement. You have the option to attend in person or virtually.

We recognize the need to connect and engage both in-person and virtual audiences and have purchased equipment to help serve as a digital bridge, we will test it and plan to be flexible should issues arise. The fee for non-members will increase to $10 to defer the cost of the equipment for virtual attendees and room rental for those attending in person.


Interviewing is a key technique for business analysts to elicit information from stakeholders. Whether a single stakeholder or a group, knowing how to conduct an intelligent interview will get us the information and data we need to create requirements, develop processes, and do our other business analysis work. The more our stakeholders can trust in this process, the more information they will contribute. This requires intelligent interviewing skills that facilitates trust and collaboration. We all know of excellent interviewers, but how do we do it ourselves? What kinds of questions do we ask and when, and for which stakeholder and scenario? Are there some question types that are better used with individuals than with groups? At the same time, how do we document responses accurately and efficiently? Join us to learn the answers from Pamela Paterson, CBAP, a business analyst and communications professional who prepared stakeholders for media interviews.

Learning Objectives

In this webinar you will learn how to:

  • Research, plan, and prepare for various types of interviews and stakeholders.
  • Identify the various question types and apply an appropriate use case for them.
  • Learn how to layer elicitation and decide the most effective sequence of questions.
  • Build trust and rapport with your stakeholders so they feel comfortable in the interview process.


About Pamela Paterson

Pamela Paterson, BJ, MS, CBAP, LSSGB, APO, has an extensive career in writing and communications, and preparing stakeholders for national media interviews. She is an international best-selling author and a senior IT business analyst consultant, having worked with +50 organizations including Red Cross, KPMG, PwC, Hewlett-Packard, and the federal government. Pamela has presented to thousands of business analysts at conferences and IIBA chapters in the U.S, Europe, Canada, and Asia, and has written six books, two of them international best-sellers: Creating Requirements for Software Projects: A Business Analyst’s Guide to Requirements Management and Get the Job. On the side, she also taught project management at a Toronto college for 10 years. Pamela can be reached at www.pamelapaterson.com.

This presentation will not be recorded.

Event Details:

In Person at Lucky Lab

  • Doors Open/Check-In/Networking: 6:15 - 6:45pm
  • Refreshments sponsored by APEX
  • Welcome & Announcements: 6:45 - 6:50pm
  • Presentation: 6:50 - 8:00pm

If attending in person, please register on Eventbrite and please arrive by 7pm to avoid disrupting the presentation.

Virtual on Zoom

  • Networking starts at 6:30pm
  • Welcome & Announcements: 6:45 - 6:50pm
  • Presentation: 6:50 - 8:00pm

We will be using Zoom for our virtual event. Instructions on how to connect will be emailed an hour prior to start of the event. May have to login to Eventbrite in order to click the link to join the event.

If attending virtually, please connect to meeting by 7pm Pacific TIME (US and Canada) in order to gain entry into the meeting. We will not admit anyone after 7pm.

Event Cost:

  • Chapter Members: Free with promo code
  • Non-Members: $10 (+fees $11.26)

Register on Eventbrite

Ticket Sales end at 6:40 pm day of the event.

If you would like to Join or Renew IIBA membership prior to purchasing a ticket for the event please click here IIBA International. Please join or renew membership by 5pm Friday March 10, 2023 and then email marketing@portland.iiba.org in order to receive member promo code to register for event.

If you are a current IIBA Portland Metro Chapter member at the time of the presentation the promo code has been emailed to you. If you have not received it or you are an IIBA member of another chapter please email marketing@portland.iiba.org with your membership number by 9pm pacific time Saturday March 11, 2023 to get the promo code.

We will follow guidelines from the CDC, OHA and Multnomah County with regards to COVID-19 protocols. Mask wearing is currently optional. If you're sick, have been exposed to COVID, or tested positive within the last 5 days, please attend virtually.


Event Details: 
In Person at Lucky Lab Doors Open/Check-In/Networking: 6:15 - 6:45pm Feel free to grab your own drink and food at the main bar/counter and bring it in to the event Welcome & Announcements: 6:45 - 6:50pm Presentation: 6:50 - 8:00pm Virtual on Zoom Networking starts at 6:30pm Welcome & Announcements: 6:45 - 6:50pm Presentation: 6:50 - 8:00pm Event Cost: Chapter Members: Free with promo code Non-Members: $10 +fees ($11.26)
Event Location: 
Hybrid Event - Virtual on Zoom and In Person at Lucky Lab 915 SE Hawthorne