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Untangling The Mess: Product Ownership, Product Management & BAs

Thursday, September 29, 2022 -
6:30pm to 8:00pm

Join us for our September IIBA Portland Metro Chapter Event on a Special Night

Product ownership and product management are becoming increasingly hot topics within organizations. Yet the two terms are often confused, and there can be real uncertainty over how business analysis (and BAs) should fit into the picture. This interactive and conversational webinar you’ll hear:

  • Why the definition of “product” is an important starting point that is too often overlooked
  • The difference between Product Ownership and Product Management and how business analysis fits in
  • Which tools and techniques will be relevant … plus much more


Kevin Brennan is a globally recognized expert in product management, business architecture, organizational effectiveness, and enterprise design. He was formerly the EVP, Product Management and Development at IIBA Global where he led the creation and development of the Guide to the Business Analysis Body of Knowledge (BABOK® Guide) and IIBA’s other professional development programs. He is a Professor at George Brown College in Toronto, Canada and is currently completing his Master’s degree in Corporate Innovation and Entrepreneurship at Penn State University. He is certified as a Lean Six Sigma Black Belt, PSPO, PSM, CBAP, and PMP.

Register on Eventbrite

We will be using Zoom for our virtual event. Instructions on how to connect will be viewable after event registration and will be emailed an hour prior to start of the event. May have to login to Eventbrite in order to click the link to join the event.

Meeting Cost

  • IIBA Members - Free
  • Non Members - $5 +fees ($6.04)

If you would like to Join or Renew IIBA membership prior to purchasing a ticket for the event please click here IIBA International. Please join or renew membership by 5pm Saturday September 24, 2022 and then email marketing@portland.iiba.org in order to receive member promo code to register for event.


If you are a current IIBA Portland Metro Chapter member at the time of the presentation the promo code will be emailed to you. If you are an IIBA member of another chapter please email marketing@portland.iiba.org with your membership number by 9pm pacific time Sunday September 25, 2022 to get the promo code.

Event Details: 
Agenda: 6:30 - 6:45 - Networking 6:45 - 6:50 - Welcome and Announcements 6:50 - 7:50 - Presentation
Event Location: 
Virtual on Zoom